Thinker Toys has been a beloved part of their local community for over 30 years. Known for their friendly service and thoughtful gifts, they built a loyal customer base that stretched across generations. As shopping habits evolved, Thinker Toys decided it was time to bring their unique in-store experience into the digital world — without losing the warmth and trust they’d spent decades building.
We partnered with them to make that leap.
The Challenge
How do you capture the charm of a neighborhood toy store in an online space?
Thinker Toys needed more than just an ecommerce site. They needed a platform that reflected who they were: a place where families felt welcome, staff knew your name, and loyalty was about relationships, not just discounts. On top of that, they needed to modernize their in-store systems, digitize a well-loved loyalty program, and make daily operations faster — without losing their personal touch.
Our Approach
From the beginning, we worked closely with the Thinker Toys team. We listened to their stories, learned about their customer relationships, and mapped out how their existing loyalty program could live online. We provided Shopify consulting to help them blend physical and digital commerce naturally, built a custom theme that felt playful yet intuitive, and developed new tools to keep the spirit of their store alive on both sides of the screen.
The Solution
- Custom Shopify Theme: Designed to feel friendly, warm, and easy for both customers and staff to use.
- Digitized Loyalty, Wishlist, & Referral System: Tailored to mirror the traditions customers already loved.
- POS Optimization: We extended Shopify POS to make in-store sales and customer registration faster, especially during busy hours.
- Ongoing Consulting: Helping Thinker Toys make smart decisions for both immediate needs and long-term growth.
The Impact
The result is a store that feels as welcoming online as it does in person. Thinker Toys’ loyal customers can now earn rewards, send referrals, and browse the latest arrivals with the same ease and trust they experience in the shop. Staff save valuable time at checkout, and the team now has a scalable system that can grow with them — without losing the community-driven feel that’s at the heart of their brand.
