How We Helped Blackroll Scale Globally on Shopify Plus
The Challenge
Blackroll, a leader in the health and fitness industry specializing in recovery products, faced the challenge of scaling their e-commerce operation to support an expanding global market. With multiple regions, languages, and a growing product offering, they needed a flexible and efficient Shopify Plus solution that could handle complex needs while maintaining a high-quality user experience.
Our Approach
We partnered with Blackroll to enhance their existing Shopify setup, ensuring scalability and performance as their business grew. Here’s how we approached the challenge:
- Multi-Store Management: We supported Blackroll in maintaining and optimizing 8 Shopify Plus stores across multiple regions and languages, providing the flexibility they needed for both B2B and B2C operations.
- Headless Shopify Architecture: While Blackroll led the implementation of a headless setup, we contributed by optimizing the storefront for performance, flexibility, and user experience, enabling them to stay ahead of evolving market demands.
- Ongoing Support & Consulting: Beyond technical implementations, we worked closely with Blackroll’s team to provide ongoing consulting, helping them make strategic decisions on new features, integrations, and regional customizations.
What We Achieved
By collaborating closely with Blackroll, we achieved the following:
- Scalable Global Expansion: We helped Blackroll scale their Shopify setup to support new regions, languages, and custom features, ensuring the platform could grow with their global vision.
- Optimized User Experience: Contributed to the headless architecture, ensuring fast load times, easy navigation, and a smooth checkout process for customers worldwide.
- Empowered Blackroll’s Team: Through strategic consulting, we provided Blackroll with the tools and insights needed to manage their stores independently while continuing to optimize their setup for future growth.
- Future-Proofed Customizations: We helped implement solutions such as Shopify Functions and Checkout Extensibility, ensuring Blackroll’s stores were ready to handle new updates and innovations.
The Results
Blackroll now benefits from a highly scalable, flexible Shopify setup that grows with their business. The ongoing support and strategic insights have enabled their internal teams to confidently manage and expand their operations globally.
- 30% improvement in site performance
- Increased regional customizations, expanding into 3 new markets within 6 months
- Improved team autonomy, enabling faster decision-making and feature implementation
